Brand Manager
Manufacturing
Full-Time
4-8 years
Wardha
Job ID:
RB03
About the Business
Sangam is the leading reinforcement steel producer in the Vidarbha region of Maharashtra, showcasing a superior range of TMT products and technological leadership in manufacturing.
A recent addition to the OfBusiness Group, Sangam Steel, defines quality through our Integrated Steel Plant in Wardha, Maharashtra, consistently delivering the highest quality steel.
OfBusiness ventured into raw material processing in 2021 with the acquisition of its first company, and
has since expanded to include over 25 companies across sectors such as Steel, FMCG, Chemicals, Aluminum, Lubricants, and more. These businesses, employing over 20,000 people, collectively generate nearly INR 10,000 Cr. annually. Strategic investments in expanding and acquiring new units have reinforced our processing footprint, strengthening and deepening our market position across key
industries.
What you will do.
ATL Marketing: Plan and execute traditional media campaigns (Print, and outdoor) to boost brand awareness.
BTL Marketing: Manage trade shows, industry events, dealer activations, and direct marketing to engage customers.
Oversee the creation of brochures, leaflets, and other direct marketing materials.
Develop brand messaging that reflects the quality and innovation of our TMT products.
Manage the offline marketing budget and track campaign performance.
Conduct market research and adjust strategies based on trends and competitive insights.
Build relationships with industry partners, stakeholders, and influencers to support marketing efforts.
What we are looking for.
Bachelor’s degree in Marketing or related field.
5+ years of experience in offline marketing, preferably in manufacturing or industrial sectors.
Expertise in traditional media, event management, and trade marketing.
Strong budget management, project management, and communication skills.
Analytical mindset with the ability to measure and optimize campaign performance
What we are offering.
Fast-track Career Growth
High-Impact Roles
Ownership & Role Autonomy
Exceptional Peer Group
Enjoyable Workplace
Competitive Pay & Rewards